PLEASE READ CAREFULLY ALL THESE ITEMS BEFORE YOU EMBARK ON THE ASSIGNMENT
You are required to develop strategies for selling Gula Apong Golden Syrup (Similar to Maple Syrup) to the decided Global market.
Gula Apong falls in the family of Jaggery. (basic information can be found here)
These are some writeups providing basic information about gula apong such as how it is traditionally and currently being produced.
https://www.borneotalk.com/gula-apong-sarawaks-special-palm-sugar/
Having learnt about the traditional way then you can view this video to look at the new improved and modern way of producing the apong.
This above video provides information of the new modern technique that was developed by researchers in Universiti Malaysia Sarawak for producing gula apong better. They were able to produce a consistently high quality form of the apong in the form of syrup and they have branded it as Borneo Apong Golden Syrup.
The PowerPoint slides given below provides additional information of their efforts which have now been commercialised through the Cooperative scheme of the villagers.
some of the images used to promote the product are given here.
The Assignment ; You are required to develop strategies to penetrate the Global Market. You may choose the suitable market such as JAPAN, UNITED KINGDOM or ASEAN countries. You should develop marketing and operational strategies with a 5 years planning horizon. The report you submitted is open to your discretion. Please be sure to provide references, and citations for all sources of information you obtained including CHATGPT or any AI tools. All reports should be submitted to shari@meiji.ac.jp
Additional information if available will be provided when it is requested and required throughout the semester. You may need to search for other relevant information in the internet or library.
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