Tag: small-business

  • Assignment Brief: Developing Global Market Strategies for Borneo Apong Golden Syrup

    BackgroundResearchers at Universiti Malaysia Sarawak have developed a new and modern technique for producing a kind of syrup from apong of the nipa palm enabling a highly consistent, high-quality Golden Syrup. This innovation has been commercialized through a cooperative scheme run by a company appointed by cooperative known as Apong Resources Sdn. Bhd. Through this…

  • Assignment Brief: Developing Global Market Strategies for Borneo Apong Golden Syrup

    BackgroundResearchers at Universiti Malaysia Sarawak have developed a new and modern technique for producing Gula Apong, one type of jaggery, enabling a consistent, high-quality syrup branded as Borneo Apong Golden Syrup. This innovation has been commercialized through a cooperative scheme involving local villagers, offering economic opportunities while maintaining the product’s authenticity and cultural significance. The…