Tag: digital-marketing

  • Rethinking University Rankings: A Reflection on Reputation and Visibility

    Are university rankings such as QS too perception-based and not objective, and how can they be made more objective? This was what I asked ChatGPT. Beyond Objectivity: What Do Rankings Really Measure? University rankings, particularly widely cited ones such as QS, are often presented as objective measures of institutional quality. However, a closer examination reveals…

  • Assignment Brief: Developing Global Market Strategies for Borneo Apong Golden Syrup

    BackgroundResearchers at Universiti Malaysia Sarawak have developed a new and modern technique for producing a kind of syrup from apong of the nipa palm enabling a highly consistent, high-quality Golden Syrup. This innovation has been commercialized through a cooperative scheme run by a company appointed by cooperative known as Apong Resources Sdn. Bhd. Through this…